There has been a large push by the Pattaya city council has been hard at work trying to revitalize the city’s image. One of the things that they have been doing is trying to replace a lot of bars and entertainment complexes with new hotels and shopping malls. There is a big push to improve the infrastructure of the city and to make it a more family friendly place.

The city has also been on a major advertisement campaign around the world. They are trying to draw tourists from across Asia and Eastern Europe to try South East Asia travel. There has been a significant increase in tourist numbers from these areas. People in government are still trying to decide if this is actually been a benefit. These new types of tourists come with a different mindset and don’t spend their dollars quite so freely.

This new breed of tourist is quite happy to spend the day at the beach and eating simple meals at the hotel. They are replacing a group of visitors that spends large amounts of money on food, drink, and a lavish lifestyle while they are in town. The business impact is huge, you now see some long standing small businesses closing up shop.

Whether the local government has made a good decision to try and promote this city as a new family friendly destination is still up for debate. Many people have their doubts as to the success this new marketing campaign will hold.

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